Spend Money "Where" You Are Most Likely To Make Money

Deciding where to spend your ad budget is not an easy task. There are literally hundreds of data points that need to be taken into consideration when making this decision but most agencies, consultants, and platform reps will give you a general rule of thumb because hey, it's not their money.

We use a more data driven approach to budget allocation and we spread your ad dollars across the platforms where they are most likely to convert shoppers into customers.

Forget vanity metrics, the only metric we optimize for is conversions.

Consolidate Your Data

IOS 14.5 changed the game when it comes to data and attribution. Relying on pixel data is no longer enough and in order to feed the algorithm with enough data to pinpoint your ideal buyers we need to combine all of your data together and make is useable. This means your emails lists, CRM, Facebook pixels, Google Tags, conversions API and everything in-between. 

It also means running through your entire Google analytics setup with a fine tooth comb and making sure that your data is in fact accurate and that there is no duplicate data screwing up your reporting.

You'd be shocked how often we find this to be the case.

Spend Money "When" You Are Most Likely To Make Money

Most brands and agencies spend their ad budget equally throughout the week and day because they have been trained by Facebook and Google. 

If everyone is doing the same thing, how can anyone expect different results?

Every brand, platform, and even campaign, is going to have specific days of the week and times of the day when customers convert better and it’s our job to find out what those specific days and times are for your brand across all of the platforms and all of your campaigns.

Yes this is a lot of work but who said scaling was easy.

This isn’t one big lever, it’s 1000 tiny levers that once optimized will give you an unfair advantage against your competition.